Many of the Mortgage Executives I meet as a sales consultant and trainer haven't recognized the "Hard News." Their Sales Teams are operating inefficiently and quietly being victimized by enhanced marketing techniques driven by the social media world!
Most among us really don't understand the dynamics of prospecting in the virtual communities created by Facebook, Twitter, Linkendin, & FourSqueares!
I realize interpersonal relationships will never be replaced, but leveraging communications techniques are the way to add steroids to your marketing playbook.
Your Lunch is being Stolen!! Research these new marketing approaches and to simplify or rationalize that is just because of the Housing's Great Recession is naive.
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