WILL the TWIST Lower Mortgage Rate?
Cubby Checker was singing & doing the TWIST back in 1961.
That’s last time the Federal Reserve seriously attempted to flatten out the Short and Long Term Yield Curve!
The policy back then was nicknamed: Operation Twist inspired by Cubby’s hit dance tune. The Fed has dusted off this obscure monetary maneuver used back then.
What's being twisted, in this case, is the shape of the yield curve. By replacing short-term bonds in its portfolio with longer-term ones, the Fed is attempting to bring down the long-term interest rates that matter most to homeowners and corporate borrowers.
The Fed has made this unconventional move to the tune of $400 Billion, and many economists think it wasn't very effective 50 years ago. Yet the Fed is counting on bringing long term rates down!
Operation Twist is now the next step that has been unleashed by their depleted arsenal!
Wednesday, September 21, 2011
Tuesday, September 6, 2011
POST LABOR DAY..... EUPHORIA!!
Don't Feel So Good?
I know it's the post Labor Day Blues! You're enthusiastic about the change in season and you certainly enjoyed your summer. However, now there are no more excuses you can give your Sales Manager about poor production and hot weather. What changes have you made with the upcoming Fall Season?
Work Harder & Get Organized!
Start by an uncluttered work space, whether it is your home office or work cubical.
Get rid of the Stale Stuff (I don't mean those month old donuts). Reconcile your emotions if your Summer Sales Numbers have been lagging and be innovative in thinking about a fresh Marketing Strategy that will energize your attitude!
Do You Have the Latest Technology?
When are you finally going to get that Iphone or Android? Are you going to build a quality Database that's current? When do you plan to Start Texting your referral sources instead of calling them and leaving a voice message? Have you hired someone to develop an Emarketing Campaign for you that is professional and informative? How active do you plan to be in Social Media venues?
You Must Spend Money on Your Business!
If you think you can't afford to spend money on Marketing &Technology and you're going to rely on your company to provide leads and marketing tools, then you probably are setting yourself up for a long unproductive autumn selling season! Invest Wisely and Pragmatically in your sales efforts or seriously consider leaving the sales profession!
HARD NEWS!
There will be No Robust Economy! It will be the survival of the most energized and creative among us. Let's hope you are ready for the challenges ahead. The field is yours for the taking only if your realistically prepared for it and have plan!
visit me @ www.MortgageMotivator.com
Saturday, August 20, 2011
DO I NEED A SALES COACH?
Salesperson vs Sales Coach
I realize as a Sales Coach and Trainer that an experienced sales professional certainly possesses the essential elements necessary to be successful. However, I'm also convinced that my objectivity enables me to impartially evaluate a person's Sales Techniques & Strategies!
Great Salespeople need a Tune Up!
Think of it this way .... if you own a Maserati GranTurismo you are still required to have mechanical inspections and maintenance. So that is why it is time for you to consider a
Sales Enhancement Analysis especially in this extremely challenging market environment!
But.. I have a Great Sales Manager!
I'm sure that your company employs an inspirational and knowledgeable sales leader who understands and conducts quality sales meetings. Unfortunately, I'm willing to wager that your manager is also overburden with administrative and operational issues that make it tough to give you a personalize and comprehensive evaluation on a regular basis. Let's face it, their time is rationed because of their work load and diverse responsibilities!
Sales Coach Focus:
A sales coach is a hired consultant, paid by you or your company. They have to demonstrate immediate value from the very first session or they are terminated. That said, a sales coach will begin by evaluating you as an individual and listen to your concerns and aspirations! Then they will make recommendations to apply the latest methodologies based on your strengths and deficiencies. There should always be a minium of four session to get the ultimate benefit!
ARE You Selling at a High Level?
If you are struggling in your sales endeavors and you are in denial by rationalizing that its only because that business is bad, I recommend that you contact a Sales Coach for an initial FREE professional sales analysis! You cannot afford to continue to frustrate yourself without making an effort to have a professional tune up!
posted by Conrad Peditto of www.MortgageMotivator.com
I realize as a Sales Coach and Trainer that an experienced sales professional certainly possesses the essential elements necessary to be successful. However, I'm also convinced that my objectivity enables me to impartially evaluate a person's Sales Techniques & Strategies!
Great Salespeople need a Tune Up!
Think of it this way .... if you own a Maserati GranTurismo you are still required to have mechanical inspections and maintenance. So that is why it is time for you to consider a
Sales Enhancement Analysis especially in this extremely challenging market environment!
But.. I have a Great Sales Manager!
I'm sure that your company employs an inspirational and knowledgeable sales leader who understands and conducts quality sales meetings. Unfortunately, I'm willing to wager that your manager is also overburden with administrative and operational issues that make it tough to give you a personalize and comprehensive evaluation on a regular basis. Let's face it, their time is rationed because of their work load and diverse responsibilities!
Sales Coach Focus:
A sales coach is a hired consultant, paid by you or your company. They have to demonstrate immediate value from the very first session or they are terminated. That said, a sales coach will begin by evaluating you as an individual and listen to your concerns and aspirations! Then they will make recommendations to apply the latest methodologies based on your strengths and deficiencies. There should always be a minium of four session to get the ultimate benefit!
ARE You Selling at a High Level?
If you are struggling in your sales endeavors and you are in denial by rationalizing that its only because that business is bad, I recommend that you contact a Sales Coach for an initial FREE professional sales analysis! You cannot afford to continue to frustrate yourself without making an effort to have a professional tune up!
posted by Conrad Peditto of www.MortgageMotivator.com
Friday, August 12, 2011
YES... GIVE AWAY YOUR PRIVACY!!
I Surrender
Many of us in Sales had tried valiantly for years to be a Masterful Marketeer without giving away personal data. Reality finally hit us squarely in the face and we had no choice but to surrender our identities. We joined social media sites such as FaceBook, Twitter, and Linkedin and actually thought we satisfied a major part of our marketing goals and strategies! We now recognize how naive that rationalization was since these media groups and all their participants, although beneficial, have also cleverly manipulated us to provide more specific data about ourselves.
GOOGLE Me!
Do you realize that most of your potential customers or clients now investigate you by doing an Internet search? They want to see on their computer screen your YouTubes, Blogs, and Websites along with affiliations and accomplishments. They equate "more stuff" with a higher level of competency!
Do you have a Blog?
I used to thing that having a Website made you "happening," but now you must have an active blog even if you can't construct an intelligent sentence! Do you or does anybody know the difference between a pronoun and a verb? Oh, I forgot, you can hire a ghost writer or buy private label material.
QUIT Sales and Buy a Hot Dog Cart!
You must continue to"jump deeply in to the media pool" like it or not. The Good News is that you don't have to give away you secret password to your bank account and the Bad News is that day is coming!
Visit me @ www.MortgageMotivator.com
Many of us in Sales had tried valiantly for years to be a Masterful Marketeer without giving away personal data. Reality finally hit us squarely in the face and we had no choice but to surrender our identities. We joined social media sites such as FaceBook, Twitter, and Linkedin and actually thought we satisfied a major part of our marketing goals and strategies! We now recognize how naive that rationalization was since these media groups and all their participants, although beneficial, have also cleverly manipulated us to provide more specific data about ourselves.
GOOGLE Me!
Do you realize that most of your potential customers or clients now investigate you by doing an Internet search? They want to see on their computer screen your YouTubes, Blogs, and Websites along with affiliations and accomplishments. They equate "more stuff" with a higher level of competency!
Do you have a Blog?
I used to thing that having a Website made you "happening," but now you must have an active blog even if you can't construct an intelligent sentence! Do you or does anybody know the difference between a pronoun and a verb? Oh, I forgot, you can hire a ghost writer or buy private label material.
QUIT Sales and Buy a Hot Dog Cart!
You must continue to"jump deeply in to the media pool" like it or not. The Good News is that you don't have to give away you secret password to your bank account and the Bad News is that day is coming!
Visit me @ www.MortgageMotivator.com
Tuesday, July 26, 2011
You're Not Too Old to Change!
The biggest complaint I hear from Sales Managers is that their Sales Team have "Old Timers" that won't embrace the new technologies that are impacting their business model!
I say "nonsense!" because in most cases, these Oldies, but Goodies aren't being introduced to social media and their technologies in the right manner. They need to be trained!
These Senior Account Executives have the perception that change is pain, but ironically it makes their sales performance effective; painless; and actually more fun!
Let me give you a quick example:
Cold Calling:
Drive up and down the interstates fighting the traffic & weather. Then enter the office and deal with a receptionist (gatekeeper) and find out the person your looking to meet is not there. After a good seven hours of this, you're lucky if you were able to have one productive meeting and your car needs gas!
vs
Virtual Sales: Go onto Linkedin and/or Facebook and start accumulating connections, get their emails and build your database. Before you know it, everyday you're making
hundreds of touches with key people in your sales community. Using the correct marketing campaign will then put your productivity on steroids!
Interpersonal relationships are still important, but let's face it, the second scenario make more economic sense. So please find the time to introduce these valuable Jewels on your Sales Team to the New World of Social Media and show them that it can and will be exciting!
I say "nonsense!" because in most cases, these Oldies, but Goodies aren't being introduced to social media and their technologies in the right manner. They need to be trained!
These Senior Account Executives have the perception that change is pain, but ironically it makes their sales performance effective; painless; and actually more fun!
Let me give you a quick example:
Cold Calling:
Drive up and down the interstates fighting the traffic & weather. Then enter the office and deal with a receptionist (gatekeeper) and find out the person your looking to meet is not there. After a good seven hours of this, you're lucky if you were able to have one productive meeting and your car needs gas!
vs
Virtual Sales: Go onto Linkedin and/or Facebook and start accumulating connections, get their emails and build your database. Before you know it, everyday you're making
hundreds of touches with key people in your sales community. Using the correct marketing campaign will then put your productivity on steroids!
Interpersonal relationships are still important, but let's face it, the second scenario make more economic sense. So please find the time to introduce these valuable Jewels on your Sales Team to the New World of Social Media and show them that it can and will be exciting!
Saturday, July 16, 2011
HARD NEWS! Your Sales Model is Broken
Many of the Mortgage Executives I meet as a sales consultant and trainer haven't recognized the "Hard News." Their Sales Teams are operating inefficiently and quietly being victimized by enhanced marketing techniques driven by the social media world!
Most among us really don't understand the dynamics of prospecting in the virtual communities created by Facebook, Twitter, Linkendin, & FourSqueares!
I realize interpersonal relationships will never be replaced, but leveraging communications techniques are the way to add steroids to your marketing playbook.
Your Lunch is being Stolen!! Research these new marketing approaches and to simplify or rationalize that is just because of the Housing's Great Recession is naive.
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